Footfall and in-store analytics for retail

Turn more store visitors into customers.

Glimpse uses the CCTV you already have to measure the journey from passer-by to purchase: how many people walk past, how many come in, where they go and, with your POS data, how many buy.

Our Client Success team then helps you act on it.

A wireframe view of a store floor, overlaid with a heatmap showing where customers congregate and which areas stay quiet, and tracked movement paths crossing the entrance.

Trusted by the world's biggest retailers, brands, transport operators and property groups

HarrodsMarks & SpencerCosta CoffeeHotel ChocolatMejuriLGBacardiJack Daniel'sLandsecSavillsSouth Western Railwayc2cExCeL LondonFarmer's Fridge
What Glimpse is

People counting and retail analytics, from the cameras you already have


Glimpse software runs on your existing CCTV, on site, and turns the video into anonymous counts: how many people pass each store, how many come in, and where they go once inside. No video is stored. Add your till transactions and you have capture rate and conversion for every store, day and hour.

Retailers get value from it in a loop, supported by our Client Success team:

  • Count. Accurate passer-by and footfall counts at every entrance, validated against manual counts before go-live.
  • Compare. Capture, conversion, dwell and queues, store against store and hour against hour, to find where sales are being lost.
  • Change. Act on one thing at a time: staffing, layout, windows, promotions, concession placement.
  • Measure. See whether it moved conversion and sales, then roll out what works across the estate.

How the technology works →

partner-loop-v2
£61,000average monthly sales uplift at a luxury department store, after it used engagement data from its existing CCTV to rethink concession placement and store layout.

"Glimpse transformed our understanding of concession placement and shopper behaviour, providing insights that optimised store layout and improved customer engagement."

Untitled - 21 September 2026 at 14.02.23 2Head of Customer Experience — luxury department store
Read the case study →
The Glimpse Portal

See every step from pavement to till

Passers-by, footfall, dwell and transactions in one place, from the whole estate down to a single entrance. Compare stores and trading periods, drill down, and export anything you see.


Screenshot 2026-09-14 at 16.32.32footfall-dashboardcapture-rate-dashboarddwell-area-dashboardheatmaps-dashboard

The full funnel from passer-by to footfall to transactions, with capture and conversion rates calculated for you.

What we solve

The problems retailers bring to us

Each one starts with an accurate count at the door and ends with a change you can measure.


Shoppers walk past without coming in

See how many people pass each store and what share you capture, so you know whether windows, entrances and promotions are pulling people in.

Passers by • Footfall • Capture rate

Footfall is up, but sales aren't

Combine accurate footfall with your till transactions to get true conversion by store, day and hour, and see where visitors leave without buying.

Footfall • Conversion

Nobody can prove which change worked

Heatmaps, flow and dwell show how shoppers use the floor. Try a layout, fixture or concession placement in one store and measure the difference before rolling it out.

Heatmaps • Flow • Dwell

Queues and peaks cost you sales

Queue monitoring with alerts, and demand hour by hour, so staff are where the customers are rather than where last year's rota put them.

Queues • Occupancy • Alerts
Case studies

From one flagship to 650 stores


Retail • Leading national retailer

Creating enterprise visibility across 650 stores

Partial data left performance benchmarking and investment decisions to guesswork. Glimpse delivered consistent, real-time visibility across the entire estate.

Outcome: 650 stores deployed, and a 12% increase in return on investment.
Read the case study →
Retail • International retailer

Building confidence in footfall data for better retail decisions

Environmental and site-specific factors were quietly undermining trust in the numbers. Glimpse's validation programme restored it.

Outcome: 97% validated footfall counting accuracy, and a trusted foundation for planning and performance optimisation.
Read the case study →
All case studies

Every result in one place

Browse every engagement, with the headline numbers side by side.

All case studies →

Trusted by leading retailers, brands and estates

HarrodsMarks & SpencerCosta CoffeeHotel ChocolatMejuriLGBacardiJack Daniel'sLandsecSavillsSouth Western Railwayc2cExCeL LondonFarmer's Fridge

Privacy-safe by design

The system fully anonymises all captured data and complies with UK GDPR. No video is stored and no personal data is retained.

UK GDPR compliantISO 27001Cyber Essentials certifiedNo facial recognition
Deployment and support

Live on your existing cameras, with a team beside you

Glimpse runs on the CCTV you already have, and our own sensors fill any gaps in coverage. Go-live is where the partnership starts, not where it ends.


Phase 1

Discover

Stakeholder workshops, site assessment and success criteria to get a clear picture of what success looks like.

Phase 2

Deploy

Installation, configuration and onboarding by our Client Success team.

Phase 3

Optimise

Performance reviews, insight workshops and continuous optimisation with your Client Success Manager.

Let's talk

How can we help you?

We've helped retailers, transport operators and property groups to understand and improve the performance of their physical spaces. Let's talk about how we can help you.


Whether you're looking for footfall counting, in-depth retail behavioural analytics such as heatmaps, engagement and dwell, or retail performance optimisation of your capture rate and conversion funnel, contact us today to start the conversation.

See it working in your stores.

A discovery session is a structured conversation about your estate, your challenges and your objectives, and an honest view of the performance opportunity.

No obligation. No hard sell. Just a clearer view of what's possible.