A people counting system that starts with the metric everyone needs: accurate footfall counts for every entrance.
We then build the rest of the picture on top, adding the two numbers that turn a count into a funnel: how many people walked past, and how many bought.
Capture rate and conversion for every store, every day, through the cameras you already own.
A people counter does one job: it counts the people who enter and leave a space. This tells you how many visitors you had, and when did they arrive. Everything else in retail analytics - conversion rate, capture rate, sales per visitor, staffing to demand - divides by or builds on that number. Which is why the count has to be right.
Glimpse counts using your existing CCTV cameras with virtual footfall lines drawn across each entrance in the camera view. Every crossing is logged as an entry or an exit; the same person crossing twice - stepping out for a phone call, holding the door - is de-duplicated, so the count is visitors, not door-openings. Any number of lines can be created and aggregated, so a store with four doors reports one footfall figure, and each door can still be seen on its own. Counts are recorded at minute-level resolution and rolled up to 15 minutes, hour, day, week and month.
Lines are tagged by what they measure - footfall at the perimeter, passer-by outside the store, and flow for internal movement. Counts are then organised in a hierarchy, tagged by region, store type, location, entrance or zone. That is what makes the same count useful to a board (estate total, like-for-like), a regional manager (this format against that one) and a store manager (this door, this hour).
Footfall tells you what happened at the entrance. Passer by counts and transactions tell you what happened either side of it.
Combine these and we get capture and conversion, the two metrics a retailer needs to evaluate performance.
Accurate visitor counts for every entrance, with repeat crossings de-duplicated. Validated against manual counts before go-live; 97% average accuracy. The number every other metric is built on.
Which locations earn their keep?Counts of the people who walk past but don't come in. This is your available market, and the start of the conversion funnel. From a camera covering the frontage, or a Glimpse Sensor where there isn't one.
How much potential demand walks past?Footfall as a share of passers-by. The only honest measure of how well the storefront works, because it separates "the street got busier" from "more people chose to come in".
Is the storefront doing its job?Transactions from your POS divided by footfall, giving you a full funnel from passer-by to purchase, for every store, every hour, comparable across the estate.
How many visitors turn into customers?We validate every deployment against manual counts before go-live, achieving 97% average accuracy. Virtual footfall lines de-duplicate repeat crossings so your data reflects genuine visits.
Usually not. Glimpse processes your existing CCTV at the edge to deliver footfall counting and behavioural analytics. If a key area isn't covered, our proprietary people counting sensors fill the gap or additional cameras can be installed.
Yes. Glimpse is privacy-safe by design: no video is stored, no personal data is retained, and there is no facial recognition. We are UK GDPR compliant, ISO 27001 and Cyber Essentials certified.
"The validation programme gave us confidence that we could trust the customer traffic data supporting our operational and commercial reporting. The improvements delivered the level of accuracy we needed to make decisions with confidence."
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Behaviour tells you why.
Footfall and transactions are the two ends of every visit: how many came in, how many bought. Between those two numbers is the whole visit - where people went, what they stopped at, how long they queued, and what they walked straight past.
That's where the outcome is decided, and it's what the same cameras can measure next.
A discovery session is a structured conversation about your estate, your challenges and your objectives, and an honest view of the performance opportunity.
No obligation. No hard sell. Just a clearer view of what's possible.